How We Use and Manage Your Data

Key Information

New Harbour Distillery is a registered trademark owned by African Spirit Lab Pty Ltd.

African Spirit Lab respects your right to privacy. We put in place security measures for your personal data and manage your personal data in accordance with applicable data privacy regulations.

Please note that African Spirit Lab is the Data Controller of your personal data. The principles set out in this Privacy Notice apply to all instances in which the New Harbour Distillery Website receives your personal data as a Data Controller for the purposes described in this notice. Those purposes are processing of data in order to participate in the various activities available on this website or as mentioned below. If you have any requests concerning your personal data or any queries with regard to these practices please contact African Spirit Lab using the contact details given in Paragraph 5 below.

1. Personal data New Harbour Distillery Site collects through this website and how New Harbour Distillery Site collects it?

You can provide your personal data if you wish. We only collect personal data that YOU want to provide to us or that is needed to provide (and improve) our service to you. We collect personal data directly such as name, age, gender, address and e-mail address as well as connection and system information. The legal basis for the processing of your personal data is your consent and/or any other applicable legal basis, such as our legitimate interest in engaging in commerce and offering products and services of value to you. Any consent you provide may be withdrawn at any time by following the contact methods listed in Paragraph 5. You may want to give us your e-mail address, name, telephone number etc. so that we can provide you with information on our products; enter you into our competitions or surveys; respond to your questions or comments; or just keep you updated about exciting New Harbour Distillery developments and new products that you are interested in. Some website functionality may be unavailable to users who do not provide their data, or who do not consent to the use of Cookies and similar technologies on this site. Additionally, if you choose not to provide your personal data, we will not be able to provide you with our products or services or with other support or responses.

2. New Harbour Distillery Site Security Measures

New Harbour Distillery takes security measures in line with data protection regulations. New Harbour Distillery has security measures in place designed to prevent data loss, to preserve data integrity, and to regulate access to the data. Only authorised African Spirit Lab employees, and authorised employees of our Third-Party service providers processing data on our behalf, have access to your personal data. All African Spirit Lab employees who have access to your personal data are required to adhere to the New Harbour Distillery Privacy Notice and all third-party service providers are requested by African Spirit Lab to ensure that any of their employees who have access to your personal data have signed non-disclosure agreements. In addition, contracts are in place with such third-party service providers acting as data processors for African Spirit Lab that have access to your personal data, to ensure that the level of security required in your jurisdiction is in place, and that your personal data is processed only as instructed by African Spirit Lab.

3. How New Harbour Distillery Site uses your personal data

Your personal data will only be used for the purposes for which you provided it to New Harbour Distillery, as indicated to you at the time you provided your personal data. It will also be used to administer, support and obtain feedback on the level of our services, to help prevent breaches of security, the law or our contract terms, and for direct marketing purposes. It may also be disclosed, including a disclosure, to third parties (as part of the information generally contained in business) in the event of a sale of the business, or a reorganisation of the business, or as otherwise required or permitted by law or applicable regulator.

4. Who New Harbour Distillery Site discloses your personal data to and why?

New Harbour Distillery will never share your personal data with any Third-Party business organisation that intends to use it for their own purposes, other than as required by law. New Harbour Distillery may transfer or disclose your personal data to another data controller in the New Harbour Distillery to be used for similar purposes, at its discretion, and you hereby consent to such transfer or disclosure. If your personal data is transferred or disclosed to another data controller within the New Harbour Distillery, that other data controller shall have the same rights and obligations with regard to your personal data as New Harbour Distillery.

With your consent, New Harbour Distillery may share your personal data with Third-Parties such as those who assist us in providing the products and services and who perform technical operations, but only in the strictly limited circumstances set out below: Our “Third-Party Data Processors” (service providers such as our fulfilment and activation partners, and digital agencies, hosting providers, data storage providers and other technical partners) who help us administer this website, or process the data submitted to it, may have access to your data. Some of these business partners may be located outside the country where you accessed this website.

5. Your rights

You have the right to ask New Harbour Distillery to provide you with all the information it stores on you. You have the right to ask New Harbour Distillery to rectify, block, complete and delete your personal data, to restrict its use, and to port your data to another organisation. You have the right to request additional information about the handling of your personal data. You also have the right to object to the processing of your data by New Harbour Distillery in some circumstances and, where we have asked for consent to process your data, to withdraw this consent. Additionally, you may contact our Data Protection Officer at, if you would like assistance with any of the aforementioned rights. There are exceptions to these rights, however. For example, access to personal data may be denied in some circumstances if making the information available would reveal personal information about another person or if New Harbour Distillery is legally prevented from disclosing such information. In addition, New Harbour Distillery may be able to retain data even if you withdraw your consent.

6. Countries your personal data will be sent to and why

African Spirit Lab is a global company and your personal data may be transferred across international borders. It may be transferred to countries that have different levels of data protection laws to the country from where you submitted your personal data. New Harbour Distillery (as Data Controller and Data Exporter) has, where local data protection regulations so require, put in place security measures for the export of personal data from its jurisdiction. Where local data protection regulations so require, New Harbour Distillery has made arrangements with entities receiving your personal data that they shall ensure that security measures are in place, and that your personal data is processed only in accordance with EU Data Protection laws.

If data is transferred from within the European Economic Area (EEA) to a jurisdiction outside the EEA, it is done so under a Data Transfer Agreement, which contains standard data protection contract clauses. The server that makes this website available may be located outside the country from which you have accessed this website. The provider of this website is bound by a contract that ensures your data is managed in accordance with Data Protection laws of South Africa and that it acts only on New Harbour Distillery instructions and implements all technical measures necessary on an ongoing basis to keep your personal data secure.

7. How and why New Harbour Distillery uses ‘Cookies’ and other similar technologies

New Harbour Distillery does make use of Cookies, which are small text files that are placed on your computer by websites that you visit, or certain emails you open and other similar technologies such as Flash Cookies and web beacons. Such technologies are widely used in order to make websites work, or work more efficiently, as well as to provide business and marketing information to the owners of the site, to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP etc. for the purpose of understanding how visitors use this website. Cookie and similar technologies help us tailor this website to your personal needs.

This type of information obtained through cookies will not be disclosed outside New Harbour Distillery or our authorised Third-Party Data Processors. It will not be used for unsolicited communications.

Cookies located on your computer do not contain your name but an IP address. In many cases, after the user's session is cancelled the information contained in the cookies is no longer available to New Harbour Distillery.

Please ensure that your computer setting reflects whether you are happy to accept cookies or not. You can set your browser to warn you before accepting cookies, or you can simply set it to refuse them, although you may not have access to all the features of the website if you do so. See your browser "Help" button for how you can do this. Some Flash Cookies may not be affected by such settings. You do not need to have cookies on to use or navigate through many parts of this website. Remember that if you use different computers in different locations you will need to ensure that each browser is adjusted to suit your cookie preferences.

Cookie Name
Cookie Purpose
More Information including Lifespan
egsid, CSRF
Session cookies
These cookies let us identify your browser as you navigate through our website. Lifespan: Session
ecommerce, age_gate, newsletter
Website interaction cookies
Stores details about your interactions on the website including shop basket. Lifespan: 1–3 months
Google DoubleClick cookies are used to personalise advertisements shown to users based on previous visits to our website.
Tracks visits to our website and when adverts have been seen. Lifespan: Persistent
Facebook (various)
Tracking pixels record information about how visitors use our website. This is shared with Facebook so that we can address our visitors for commercial purposes using Facebook ads. The information may also be used for frequency capping purposes (eg to ensure we do not display the same advertisement to you repeatedly).
For more information, please see the Facebook policy -
Vimeo (various)
Vimeo cookies are used to track the number of video views and share this information with Vimeo. These are present where ever a Vimeo video is embedded within our website.
For more information, please see the policy for Vimeo policy
__utma, __utmb, __utmc, __utmz, _ga, _gat, _gid
These cookies are used to store information on previous visits to our website and visitor referrals by other websites.
For more information, please see the Google policy - To opt out of being tracked by Google Analytics across all websites please visit: 


For further information about Cookies including how to refuse them, please visit

8. Website customisation

With your consent, and as set out below, we may use the data you give us about yourself when you register online to build up a picture of your interests – so we may then try to ensure that when you visit the site, you don't miss the offers and information relevant to you.

New Harbour Distillery and its reputable third party advertising companies acting on its behalf will collect website usage information about visitors to our website for the purposes of statistical analysis, sales and marketing research, tracking page usage and paths used by visitors through our site, targeting the site content, targeting our marketing campaigns and direct marketing emails, targeting our Internet banner advertisements on our website and on other websites and tracking use of our Internet banner advertisements and other links from our marketing partners' websites to our website.

We may also combine this web usage data with other information we have collected about you, for example, whether you have arrived at our site through a marketing email sent to an individual account, data about your user registration (if you have logged in), and web usage data stored against a previous cookie set on your machine. We store this information so that we have a better and more specific understanding of the way customers are using our site and their preferences and interests. We may use it to undertake sales and marketing research and to tailor our site, our marketing campaigns and email communications specifically to you.

9. New Harbour Distillery policy on collecting data from children

We do not collect personal data from children under the age of 18.

10. Changes to the terms of this Privacy Policy

New Harbour Distillery will occasionally make changes and corrections to this Privacy Policy. If we believe that the changes are material, we’ll let you know by doing one (or more) of the following: (1) posting the changes on this site, or (2) sending you an email or message about the changes. We will also give you the opportunity to consent to these material changes. Changes will be effective upon the posting of the changes and your acceptance of the changes, which may be through your continued use of the site after the changes take effect.

11. Retention of your personal data

New Harbour Distillery will retain your information only for as long as is necessary for the purposes set out in this policy. African Spirit Lab will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your information to comply with applicable tax/revenue laws), resolve disputes, and enforce our agreements. We also retain log files for internal analysis purposes. These log files are generally retained for a short period of time, except where they are used for website security, to improve website functionality, or we are legally obligated to retain them for longer time periods.

12. SMS Marketing

13. How to contact New Harbour Distillery

The data controller responsible for your personal information for the purposes of the applicable South African Privacy protection law is: Data Protection Officer, African Spirit Lab, Unit S1, Old Castle Brewery, 6 Beach Road, Woodstock, Cape Town, South Africa, 7925. Email:

If you have any questions about this Privacy Notice or our data collection practices, please contact us at the address or email listed above and specify your country of residence and the nature of your question.